Newsletter · · 3 min read

Earth Observation Essentials: August 4, 2025

EO Investments Dip in H1 2025

Welcome to the new format of the TerraWatch newsletter. A few quick housekeeping notes before we get into the real content.


📢 The TerraWatch Newsletter Is Evolving

As announced, the TerraWatch newsletter is moving to a new model starting September 1.

To help you get familiar with what’s coming, this month you will be receiving previews of the new formats:


📈 EO Market Highlights

Major developments in EO

🚨 Google DeepMind unveiled AlphaEarth Foundations, an AI-based 'building blocks' trained on satellite imagery, aiming to support a wide range of use cases.

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Why this matters: AlphaEarth represents a foundational shift: instead of treating EO datasets as fragmented layers, it embeds them into a single machine-readable representation - aka 'embeddings', which makes satellite data easier to query and analyze at scale.

My take: While this is quite a big deal in how EO is accessed and used, I think the real magic will happen when models are wrapped in purpose-built applications designed for specific user workflows. There is still a long way to go before we have custom-built AI-driven wrappers like Harvey (for law) and Abridge (for healthcare).

💰 EarthDaily Analytics has secured $60M from Trinity Capital to support the launch of its EO constellation and expand its geospatial solutions.

🤝 Dutch software solution provider Itility Group acquired a majority stake in Sensar, an EO firm specializing in satellite-based infrastructure monitoring.

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A bit more context: Sensar joins Itility’s pretty diverse EO portfolio, alongside eLEAF, NEO, and 52impact, expanding capabilities across agriculture, water, and environmental risk applications.

🛰 NOAA will continue to maintain long-term access to data from US Department of Defense satellites significant for hurricane forecasting.


💡 Insight Bytes

A quick dose of analysis from TerraWatch

Earth Observation Investments Dip in H1 2025

The total investments in EO over H1 2025 are estimated to be $600M, with Acquisition and Intelligence segments contributing to 75% of the funding raised –  23% decline from the same period in 2024.

Despite a high number of deals, funding for Acquisition companies was subdued in H1 2025, totalling $163M. The largest rounds came from Muon Space, Urban Sky, and Insight M.

The Processing layer saw a quiet resurgence, boosted by the AI wave. Xoople led the charge, emerging from stealth with a $129M raise and announcing partnerships with Esri and Microsoft.

Funding in the Intelligence segment reached $282M, reflecting a cooling in climate tech investment. Pano AI, BeZero, and Treefera led the largest rounds in an otherwise softer half-year.


🔍 Recommended Reads

Interesting links to check out


🛰️ Scene from Space

One visual leveraging EO

Wildfires in Portugal

Europe's Copernicus Sentinel-2 satellite captured this image of the wildfires burning in northern Portugal, along with the grey smoke from the fires.

Credit: ESA

Until next time,

Aravind.

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