Newsletter · · 5 min read

Earth Observation Weekly Briefing - August 25, 2025

An EO-Exclusive SpaceX Launch and the Platformization of Weather

Welcome to the new format of the TerraWatch newsletter. A few quick housekeeping notes, as this is the last weekly edition of this newsletter.


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As announced, the TerraWatch newsletter is moving to a new model starting next Monday, September 1.

TL;DR: If you are a free subscriber and you don't receive this newsletter, next Monday, that is normal. You will receive the Essentials edition, every two weeks - the next edition will be on September 15.

To help you get familiar with what’s coming, this month you received the previews of the new formats:

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📈 EO Market Signals

💰 Deals & Funding

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A bit more context: This signals how trading houses are increasingly betting on geospatial for tracking their global businesses, part of a broader pattern over the last decade: Mitsui & Co. invested in Spire to support its EO-based services in 2019, and Itochu Corp. took a stake in Orbital Insight back in 2017.

🎯 Moves & Strategy

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A bit more context: According to an official budget document, weather forecasting should be the “exclusive” focus of the satellites. In addition, NOAA is now only building four satellites as part of the constellation, rather than six, as a result of the restructuring.

🛰️ Other Signals

Credit: ESA

🔎 Featured Analysis

An EO-Exclusive SpaceX Launch

Tomorrow, August 26 SpaceX will launch an EO–exclusive Falcon 9 mission, with 8 EO payloads. Likely the first of its kind, this is another marker of just how rapidly the commercial EO market is growing. The satellites about to be launched include:

Why this matters

This single launch is almost a snapshot of the commercial EO landscape today consisting of national sovereign capabilities (Luxembourg), scaling incumbents (Planet, Capella), emerging players and startups (Pixxel, Esper) and the next generation of technologies (hosted payloads from Dhruva Space and onboard AI from Akula Tech).


Going to Climate Week in NYC in September?

We are hosting a side event during Climate Week NYC on Thursday, September 25, for sustainability teams, nonprofits, investors, and data-driven decision-makers. We will be exploring how satellite data is powering action across four themes – emissions, weather, nature, and forests.

We’ll be putting together multidisciplinary panels and discussing real-world applications of EO, barriers to adoption, and what’s needed to scale EO-powered sustainability efforts – in partnership with leading EO companies GHGSat, Tomorow.io, Planet and EarthDaily.


💡 Exclusive Insights from TerraWatch

The Platformization of Weather: Powered by AI

For decades, the weather ecosystem has followed a linear flow. Observations from satellites, sensors, balloons, and aircraft feed into Models, which generate forecasts. These forecasts are packaged into Products like weather maps or sector-specific outlooks, and finally distilled into Insights that inform decisions in aviation, agriculture, transportation, and beyond.

The New Weather Value Chain: Platformization

But AI is changing the game. The rise of AI weather models has enabled a new “platform” layer between models and products. Instead of forecasts being locked inside agency pipelines, AI-driven models (like those from Google DeepMind, Microsoft, or NVIDIA) are being deployed as platform services, accessible via APIs, cloud environments, and developer tools.

This platformization of weather means that:

Satellites are still the backbone of weather, but their relevance depends on how integrated they can be into the AI-driven platform ecosystem. This is why big tech companies like Google and Microsoft are suddenly weather players – AI makes forecasting modular, and platforms make it deployable everywhere.


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Until next time,

Aravind.

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