TerraWatch Essentials · · 8 min read

Last Week in Earth Observation: August 7, 2023

Thoughts on the state of the EO market, clouds from space, another EO marketplace, wind risk for real estate and some curated EO jobs

Welcome to a new edition of ‘Last Week in Earth Observation, containing a summary of major developments in EO from last week and some exclusive analysis and insights from TerraWatch.

In this edition: Thoughts on the state of the EO market, clouds from space, another EO marketplace, wind risk for real estate and some curated EO jobs.


Four Curated Things

Major developments in EO from the past week


1. Contractual Stuff: Funding, Contracts and Deals 💰


2. Strategic Stuff: Partnerships and Announcements 📈

My take: Privateer wants to solve two important challenges in EO, with their so-called “marketplace”: affordability and accessibility. By letting customers looking for similar data to “share a ride” on their satellite , it envisions a concept akin to Uber in space, which is innovative. However, I do not quite understand how it addresses the more important problems of suitability (is satellite data even necessary to solve some problems?), usability (if suitable, is data provided in a usable manner to end-users?) and fusability (if usable, how can it be combined with other sources?).

It feels like we have another innovative way to acquire data from satellites, without really knowing who it is for, why it is needed and how it will be used.

3. Interesting Stuff: More News 🗞️


4. Click-Worthy Stuff: Check These Out 🔗


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One Discussion Point

Analysis, thoughts, and insights on developments in EO


5. Some Thoughts on What’s Happening in the EO Market

Ever since the layoffs from Planet were announced, I have been getting several questions from some of you about the state of the EO industry, and whether we are on track for course correction. I am going to share some of my high-level thoughts here, but do note that the reality is more nuanced than you might like.

Context: Some Facts and Figures

Source: PwC/Strategy&

— — —

The Diversity of Viewpoints

The perspectives on the EO market vary and can be generally categorised into one of these three segments.

The Pessimistic Outlook: There is no market for EO outside of defence

There has been a lot of hype in EO over the past few years, leading to some of the funding raised, but the adoption of commercial EO leading to recurring revenues has not been as rapid as predicted, much of the revenues in EO still come from an on-demand, project basis, which does not help scalability metrics. The EO market has been in the “potential for growth” phase so much so that the overall market forecasts never changed, but the timeline for getting there keeps getting pushed back by a few years.

Folks sharing this perspective point to the continued dependency on the public sector (military & civilian) contracts to spur growth, the lack of understanding of commercial user needs by EO companies and the ‘growth at all costs’ mentality.

The Optimistic Outlook: The best is yet to come for commercial EO applications

Given the increasing amount of EO data acquired and expected to be acquired, it is true that we have only begun to unlock the applications of EO, both for research and commercial use. If you have been a regular reader of this newsletter, you might have come across some fascinating research across sectors - from insurance to shipping, from agriculture to mining. While identifying how many of these applications will turn into actual commercial products with a sustainable market is unclear at this point, it is hard not to be optimistic about the state of EO, especially as it seems like a gold mine.

Folks sharing this perspective point to the expected applications in climate, the unexpected applications we are yet to develop and more importantly, point to the increasing non-defence revenues of companies like Planet.

The Cautiously Optimistic Outlook: The EO sector needs to get its act together

Yes, this is my viewpoint - so this may seem like a rant.

We have made a lot of progress in our ability to launch new instruments and collect more data, but as the analysis, presented here last month shows, I am not sure we are making enough progress towards making all that data accessible, affordable, usable and fusable.

I am excited to see companies that had no plans to enter EO make their moves, but I am worried if they are actually working towards solving the right problems in the industry. I am looking forward to seeing how EO will support the mining sector to identify new minerals, as we transition towards a clean energy economy, but I am wondering if we are taking the adoption of EO for granted.

I do not fully understand why EO companies always tend to pursue a horizontal, multi-vertical strategy as a goal, while that is, in fact, a consequence - some of the ‘successful’ companies in EO (and elsewhere) have started with vertical-focused strategies and then gradually scaled to adjacent verticals. I ask myself if there is really only one EO company that cares about unit economics, that wants to see change happen in the sector.

I am worried about how governments prioritise launching an EO satellite and consider that a measure of success versus having an ecosystem of companies that use Earth observation data to solve problems in a scalable, commercially viable manner. I am concerned about how many of the publicly funded EO projects will cease to exist when funding inevitably stops and then, they do not mature into usable products in the market but end up rotting in the cloud.

In short, we have to get our act together, whether we like it or not, we have a lot riding on us. While we have a set of incredible people working in the sector, we cannot take them for granted and use them in our quest for growth.


Scene from Space

One visual leveraging EO


6. Visualising 23 Years of Clouds on Earth

Clouds are some of the most fascinating phenomena we have on our planet - they may have a warming effect or a cooling effect or a bit of both, depending on where they are located, their type, and when they form. The following visual shows a series of maps showing what fraction of an area was cloudy on average each month, based on data from the famous MODIS instrument from NASA’s Terra satellite. As our climate continues to change, mainly due to anthropogenic activities, the role of clouds in the system is becoming increasingly uncertain.

Source: NASA

If you are as interested in clouds as I am, here are three books that I have on my to-read list: Reading the Clouds,  The Cloudspotters Guide and A Cloud a Day.


One Curated, Jobs List

For those who were affected by layoffs in EO


I was contacted by a few folks from Planet who were impacted by the recent layoffs. I shared some of these roles with them, but I wanted to make a curated list for the community - broadly categorised into Product, Engineering and business. Again, this is not an exhaustive list, but the ones below were sent to me to share them around.


Until next time,

Aravind.


  1. To get access to exclusive deep dives consider becoming a paid subscriber.

  2. Stay tuned for a detailed breakdown of EO investments in H1 2023 to be featured in one of the upcoming editions this month.

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