TerraWatch Essentials · · 6 min read

Last Week in Earth Observation: May 15, 2023

+ A 7-Step Strategy To Enable Sustainable Adoption of EO by End-Users

Welcome to a new edition of ‘Last Week in Earth Observation, containing a summary of major developments in EO from last week and some high-level thoughts on the sector that I have come to love.

In this edition: Methane emissions, air quality from space, football and EO, several announcements and partnerships, earning reports and a 7-step strategy to enable sustainable adoption of EO by end-users.


Four Curated Things

Major developments in EO from the past week


1. Contractual Stuff: Funding, Deals and More 💰


2. Strategic Stuff: Announcements and Partnerships 📈

Here are the partnerships …

And here are some announcements …


3. Interesting Stuff: More News 🗞️

Credit: Financial Times

4. Click-Worthy Stuff: Check These Out 🔗

Credit: Planet

Subscribe for more Earth observation insights!


One Discussion Point

Analysis, thoughts, and insights on developments in EO


5. A 7-Step Strategy To Enable Sustainable Adoption of EO by End-Users

If you read my stuff before, you know what I think about and talk about all the time - what is the most optimal way to get end-users to start integrating EO into their workflow to get their job done, with a objective1 and holistic2 mindset, working towards making EO mainstream. Over the past year, I have worked with dozens of end-user organisations across insurance, financial services, agriculture, forestry, mining sectors, helping them think through how they should approach the use of EO for solving their problems and getting their job done. Through those activities, I have identified the following 7 steps as a means of engagement with end-user organisations and it has become my go-to format for engaging with them. Sharing this with everyone for feedback and reference!

Source: TerraWatch Space

Note that not every organisation needs to go through each of the 7 steps, this is just a comprehensive framework, that I use for my consulting assignments.

In any case, this is a work in progress - let me know what you think. Every end-user organisation is different. Each of them has its own problems to solve, varying EO capabilities, different impact priorities, available budgets, and overall KPIs. So, every organisation has a different approach to using EO data and it comes with its own challenges. But one thing is clear:

The more I interact with end-users of EO, the more I see that they care more about the EO-based solution being reliable, trustable and scalable than where the EO data used to build the service comes from, what the sensor is, what the resolution is etc.

One Podcast Episode

From the TerraWatch Space podcast


6. Satellite Imagery in 3D - Use Cases, Potential and Maxar’s Strategy

If you had paid attention to the company over the past few years, going private aside, Maxar has been heavily investing in its 3D market strategy - whether it is the initial partnership and later acquisition of Vricon, the acquisition of AI and software development company Wovenware or the recent partnership with blackshark.ai on digital twins.

So, I had Josh Winer from Maxar on the podcast to discuss Maxar's thinking and the potential of 3D satellite imagery. In this episode, we discuss their strategy, use cases for 3D imagery in industries such as telecom, automotive and gaming, complementary/substitute EO sensors, the differences and similarities of going to market with 3D vs 2D and more. Check it out!


Until next time,

Aravind.


  1. An independent assessment of what EO can do and cannot do, how much does it cost, what are the benefits of using EO for getting the job done and what is the action plan.

  2. A comprehensive evaluation of identifying the ideal remote sensing approach to solve a problem - sometimes it is EO, sometimes it is in-situ sensors, sometimes it is drones and sometimes it is good, old-fashioned way of having a human do the work.

Read next