Newsletter · · 4 min read

Last Week in Earth Observation: October 14, 2024

The Future of EO - in the Foreground, Middle Ground, or Background?

Welcome to a new edition of ‘Last Week in Earth Observation’, containing a summary of major developments in EO from the last week and some exclusive analysis and insights from TerraWatch.


Four Curated Things

Major developments in EO from the past week


💰 Contractual Stuff: Funding, Contracts and Deals

Contracts

M&A

📈 Strategic Stuff: Partnerships and Announcements

Partnerships

Announcements

Credit: CarbonMapper

🗞️ Interesting Stuff: More News

🔗 Click-Worthy Stuff: Check These Out


One Discussion Point

Exclusive analysis and insights from TerraWatch


The Future of EO - in the Foreground, Middle Ground, or Background?

There are different approaches that the EO sector can take to become the multi-billion dollar commercial market that every projection seems to forecast —to be in the foreground, in the background, or to find and settle on a middle ground. The figure below summarises the three models.

The EO in the Foreground Model

Few folks within the larger tech industry (i.e., outside the EO community) understand remote sensing or have used geospatial data. Convincing them to buy more EO data is probably not the path to the multi-billion dollar market. But, apart from some anchor customers who already understand the value of EO data, have strong competencies in processing it, and know how to integrate it into their workflow, I am not particularly bullish on this approach in the short term.

The Middle Ground Model

There is a caveat to growth through the middle-ground approach. The larger enterprises within the specific market verticals (insurance, agriculture, financial services, etc.) might decide to form their own internal EO data processing teams to build their own set of tools that perfectly respond to their needs, thereby eliminating the need for a middle ground approach. I don’t expect this to happen anytime soon as the end-users are probably still in the discovery phase of understanding what the strategic value of EO is for their businesses. Once the product-market fit is established, we might see more consolidation here, with the successful EO downstream companies being acquired by the big corporations of our time.

The EO in the Background Model

I may have changed my mind about quite a few things ever since I started working in EO, but I have always stuck to this fact:

EO data is just another type of data that happen to come from space, yet one that we still use to build (digital) software products.

End-users, whether consumers using a mobile application or employees in a major corporation using an enterprise software application, do not care how they get their answers; they just want to get their “job done.” So, I am betting on this approach in the long term — EO data is just another source of data to build a product, thereby making the product the selling point rather than the underlying technology itself.


Scene from Space

One visual leveraging EO


Hurricane Milton, by Day and by Night

Hurricane Milton made landfall in Florida last week, causing heavy rainfall, damaging winds, and life-threatening storm surges. Several satellites helped monitor Milton's evolution throughout the week. The following animation from NASA shows false-colour images from infrared instruments, monitoring the system's brightness temperature throughout day and night, as measuring the temperature of the storm system is a critical variable to model its evolution.

Credit: NASA

Until next time,

Aravind.

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