· 7 min read

Last Week in Earth Observation: September 23, 2024

Analysing Planet's Declining Revenues from the Commercial Segment, First Images from Sentinel-2C, Funding Announcements and Contract Wins

Welcome to a new edition of ‘Last Week in Earth Observation’, containing a summary of major developments in EO from the last week and some exclusive analysis and insights from TerraWatch.

Four Curated Things

Major developments in EO from the past week


💰 Contractual Stuff: Funding, Contracts and Deals

Funding

Contracts

📈 Strategic Stuff: Partnerships and Announcements

Announcements

Partnerships

🗞️ Interesting Stuff: More News

Credit: NOAA

🔗 Click-Worthy Stuff: Check These Out


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One Discussion Point

Exclusive analysis and insights from TerraWatch


Analysing Planet's Revenues: The Declining Share of the Commercial Segment

When Planet went public through a SPAC transaction in 2021, the company promised an explosion in uptake and, therefore, revenues from the commercial sector for non-defense use cases. Planet forecasts that its revenue share from the commercial segment will grow from 54% of total revenue in 2021 to 68% by 2026.

However, the reality has proved to be different—Planet's revenue share for the commercial segment decreased to 33%, according to their Q2 2024 earnings report, down from 40% in Q2 2023 and forecasted to be around 23% for Q2 2025.

Source: Planet

Why hasn't the EO commercial segment picked up?

Payload recently published a piece analyzing this, in which I am quoted. Here is an expanded version of some of my thoughts on why Planet’s revenue share from the commercial sector is decreasing while revenues from the defense and intelligence (D&I) sector continue to grow.

Validated vs. Assumed Needs

There are more validated needs for satellite imagery in the D&I sector (as a historical user), whereas, for the emerging commercial use cases, these are only assumed needs. As we discuss below, some of the remote sensing needs are satisfied by open data. Affordability and usability, as we discuss below, are crucial factors. In addition, EO has a long sales cycle with the added problem of compounding value over time. So, it’s harder to pick up large contracts in a short time.

Open vs. Commercial EO Data

EO is a relevant tool for many commercial use cases (which are growing as we speak), but open data (Sentinel, Landsat, MODIS, etc.) is sufficient for roughly 80% of those applications, while commercial satellite data is a real value-add for the remaining 20%.

So, while the fundamental assumption of EO being a critical component was not incorrect, the assumption that commercial data (like Planet) is a big part of the addressable market might have been overestimated. Defense does not have this problem, as the likelihood of open data fulfilling the needs of D&I is low.

Affordability and Usability

While the prices of commercial satellite imagery (including from Planet) have been decreasing in the past few years, they have not been reduced enough to warrant large-scale adoption in the commercial sector. Defense budgets have, however, been increasing, primarily due to the changing geopolitical situation.

Further, a lot of effort is still needed to make EO data usable for the commercial sector, i.e., converting it to an analysis-ready format or delivering it as analytics. Planet has probably already identified the challenge of usability and invested in developing its capabilities in-house—see the acquisitions of Sinergise (to enable better data dissemination and processing) and VanderSat and Salo Sciences (to enable the delivery of analytics/data products, aka Planetary Variables).

Future of EO

As I have always said, the future of EO is multimodal, i.e., the value to be delivered for commercial customers will likely be a combination of data from multiple sensors—even Planet has invested in a new modality (hyperspectral with Tanager). In various market verticals, it is difficult for one sensor/company to win it all. So, we will start seeing more partnerships and acquisitions for going to market in the commercial sector.

On the D&I front, I am very bullish as the addressable market continues to grow (as evidenced by Planet's contracts with NATO and other international customers). So, unsurprisingly, Planet, like most of the EO sector, will focus on short-term wins in the D&I sector while continuing to invest slowly in the commercial applications—where there is undoubtedly a lot of potential.


Scene from Space

One visual leveraging EO


First Images from Sentinel-2C

The Sentinel-2C satellite, launched on September 5th as part of Europe's Copernicus programme, has sent its first images back to Earth. While the mission is not fully operational, as the instruments are being calibrated, the first images show that Sentinel-2C will soon be ready to replace the Sentinel-2A satellite.

The image shows the Lighthouse Reef off the coast of Belize in Central America, including the famous Great Blue Hole, a giant marine sinkhole.

Credit: ESA / Copernicus EU

Until next time,

Aravind.